DMA Anti-Spam Resources

July 12, 2007
At FTC Summit, DMA Members Lead Discussions on Combating Spam.
While enormous strides have been made in recent years to combat the problem of spam, unwanted and potentially harmful emails remain a problem for many Americans. For the past two days, the Direct Marketing Association (DMA) has joined with other thought leaders who have gathered in Washington to explore consumer protection issues surrounding spam, phishing, and malware.

July 9, 2007
DMA Creates Email Powerhouse.
DMA’s Email Marketing Council to Merge with Email Experience Council

July 9, 2007
DMA Helps Email Marketers Enhance Reputations and Build Consumer Trust.
New Service, Developed in Partnership with Return Path, Will Check Email Authentication and Other Key Reputation Metrics to Help Members Increase Integrity in Email Marketing.

July 9, 2007
DMA Strengthens Leadership Position with New Offerings for Email Marketers.

E-COMMERCE RESOURCES

DMA's IMAB Best Practices for Online Advertising Networks and Affiliate Marketing

EMAIL AUTHENTICATION RESOURCES

DMA's Email Authentication Requirement: FAQs and Best Practices (March 2006)

DMA Email Authentication Resource Directory (January 2006)
A list of companies that provide services to assist DMA members comply with DMA's email authentication requirement.

Council For Responsible Email, Email Delivery Best Practices For Marketers and List Owners (October 2005)
The following recommendations were developed to promote best practices for marketers and list owners seeking to maximize delivery of communications with their in-house files of customers and prospects that have given their consent/permission to be contacted via email.

Authentication, Accreditation & Reputation -- For Marketers! (June 2005)
This white paper was designed to help marketers navigate the fast-changing and often confusing landscape of AAR with practical, plain-English advice.

DMA Requires Members to Adopt Email Authentication Systems. (October 2005)
DMA announcement that it would begin requiring its member companies to adopt email authentication systems that help verify the authenticity of legitimate commercial email messages.

The DMA Briefing: The Federal Trade Commission's Email Authentication Summit (November 2004)
A summary of the FTC Email Authentication Summit held in November 2004.

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